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June 2022

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Importance of Email Marketing Automation Email List Segmentation Increased Email Engagement Convert Leads into Customers Increased Efficiency No digital marketer will look for any marketing channel over email marketing. It is one of the most efficient marketing channels with the highest ROI. Businesses often find email marketing becoming less efficient as they scale up and their mailing list grows. It may lead to a misconception that email marketing may not be as efficient as it…

You can classify lead generation into two broad categories: Inbound lead generation and Outbound lead generation. One of these two takes active effort from digital marketers—Lead Generation via Content Marketing practices. The inbound lead generation, though passive, can be optimized to generate more leads. Lead Capture Strategies to Convert Visitors into Leads Offering gated content, i.e., Lead Magnet is undoubtedly one of the best ways to generate leads from your website visitors. However, it is…

Marketing automation coordinates marketing campaigns and orchestrates timely content distribution over designated channels. Automation in marketing applies across multiple channels. 6 Areas for Effective Marketing Automation: Email Marketing Automation Lead Nurturing Automation PPC Automation Social Media Marketing Automation Lead Management Automation Web Chat Automation Marketing automation is also effective in upselling with recommendations on mobile and online purchases. Marketing automation tools like HubSpot or MailChimp break down the automation process into specific actions. 1. Email…

Do More with Less. It is key to making any business profitable and sustainable in this disruptive environment. Business Automation makes it easier for businesses to perform more work with fewer people and resources. 5 Key Benefits of Automating Your Business Increased Productivity Reduced Costs Better Process Streamlining Increased Operational Efficiency Flawless Communication A simplified work process allows for new creative ideas you can turn into new products and services. And, in turn, generate more…

All the best email marketing campaigns will have three things in common. They go the extra mile, pay attention to minor details, and look for improvement at every turn. Here are 5 quick tips to make your email marketing successful, with a bonus tip. 5 Quick Tips for a Successful Email Marketing Campaign Avoid Talking about Yourself Time Your Email Right Follow-up with More Value A/B Test Your Sales Email Follow The Metrics Bonus Tip…

Writing a sales email copy may feel like trying to solve a Rubik’s cube in the dark. There are two reasons behind this. 1. Not enough clicks for your sales emails. 2. Even worse, unopened sales emails are buried in your prospect inboxes. Table of Contents: Is Email Marketing Dead? How to Write a Sales Email that Quickly Converts? Nail the Subject Line Write a Powerful Opening Line Make it Personal Build Trust with A…

Content marketing is one of the most prominent ways to generate leads today. It allows you to reach, connect, and engage with your audience, that are essentially potential customers. They could become your customers with the right content marketing strategy and proper execution. Table of Contents: Use Diverse Content Distribution Channels Use Keyword Research Listen to Your Audience Intent Produce High-Quality Content Conclusion But how do you generate leads before your competitors snatch them? Here…

So, your recent marketing campaign is a hit? Your landing page is piling up with visitors. Each visitor is a potential customer. Unfortunately, the surge in traffic is not converting into leads. You had their attention, and then it is gone. Your potential customers are leaving right before getting something viable. It is frustrating, right? Table of Contents: What is a Good Landing Page Conversion Rate? 13 Tips to Increase Your Landing Page Conversion Rate…

All leads are equal, but some leads are more equal than others. Lead magnets, when done right, can pull hundreds of leads for you in a short time. But it does not tell them which lead you should prioritize and pursue first. In the hundreds of leads, some are ready to convert and only need a nudge. And many other leads with little effort than the rest. But how can you segment your leads for…