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July 2022

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Lead nurturing is the process of developing relationships with the audience at every stage of the sales funnel. But once you have got a bundle of leads: what do you do with them? Here are the 5 best lead-nurturing tactics where you can convert leads into paying customers. 1. Develop a multichannel lead-nurturing technique Multichannel lead nurturing usually includes: A combination of marketing automation,email marketing,paid retargeting,social media,dynamic website content,direct sales outreach, etc. With the help…

6 Stages of Sales Funnel that Boost Sales Performance Awareness Interest Evaluation Engagement Action Retention Every business with a successful sales team will have a clearly defined sales process. Traditionally businesses developed their sales process over several years with their selling experience. That is not the case anymore—or for the past century since the invention of the sales funnel. What is a Sales Funnel? A Sales Funnel is a process that takes prospects through several…

A Drip Email Campaign is a sequence of emails sent during set periods to forge ahead an email marketing strategy. It helps nurture sales by turning visitors into buyers and involves re-engaging a dormant audience. You can create your drip email campaign workflow visually with several tools. Synopsis: STEP 1: Identify your target group STEP 2: Decide on the campaign’s objective STEP 3: Improvise your campaign STEP 4: Write your email Drip Email Campaign can…

Vital Sales Processes to Automate in Your Business Lead List Building Automation Lead Enrichment Automation Lead Prioritization Automation Appointments Scheduling Automation Your business maybe a physical store or an entirely online business. It is not without a sales team. Many processes used in sales can be partially or completely automated. The goal is the same: to close more sales a day than was possible before using automation. You can use sales automation for a number…

Steps to Re-engage with Your Cold Leads: Segment Your Lead List Initiate a Drip Campaign Trigger Action with Incentives Even the best lead nurturing campaigns cannot convert every single Lead. Over a period, you will have a handful of cold leads on your mailing list. So how can you re-engage your cold leads without affecting your ongoing Lead nurturing campaign? What is a Cold Lead? A cold Lead is a potential customer who showed interest…

Benefits of Drip Marketing Makes Your Content Relevant Boosts Engagement & Brand Awareness Increase Brand Loyalty Whenever the sales decline or the transactions drop, every business contemplates one scary idea. Should you make offers that cut your margin to increase sales? It is a gutsy call that works sometimes. And when it doesn’t work, you are back to square one, with no new ideas on the table. Ever since drip marketing came into practice, businesses…