To ensure that all is in order, it is best to place the launch list in a prioritized form. It can be daunting, however, to launch a new product. But being part of the market would be extremely simple with the right SaaS launch checklist.
“50% of businesses rely on SaaS products to sustain their tasks.“
So here’s a detailed checklist for your product announcements and product launches without further ado.
1. Define Buyer Persona
It is important to learn about what drives your customer, whether you call it “market analysis,” or “customer growth.” Identifying their goals, motives, and pain points may lead you to create a valuable solution and market it.
To get the most out of your leads, start by asking these questions,
- What would your product be used by this individual?
- Can they use your product to manage projects, boost ticketing support, or communicate?
- What user problems that the product can solve?
- What is delivered to your audience by your product?
You can build a buyer persona that your team can concentrate on serving once you understand these key points about your customers.
2. Set up Mission Statement
The positioning statement should not be static. Make sure that as your company matures and products evolve, your statement offers space for growth.
- How your business will meet its needs?
- What separates your product or service from the competition?
- Why should customers in your target market believe the claims of your brand?
3. Pitch your Stakeholders
Once you’ve established your position statement, present it to stakeholders.
To work on the launch and build a buzz, each team member will need to reserve their time.
If it’s loved by your team, it could be a strong sign that the product launch is going to go well.
4. Plan your Marketing Strategy
A poorly designed go-to-market strategy could cause your project to flop even though you put significant amounts of effort, time, money, and resources into creating a new product or service.
As you build the plan, you also begin to consider which form of content you can use during the awareness, consideration and purchase decision stage to attract the attention of a potential customer.
In the next step, you’ll need to produce this content.
Another Best Practise to Market your SaaS Product
DURING THE LAUNCH
Once you complete all the above steps, you can launch the product.
Still not sure how to help your product make a big splash. If you’re looking for more insights about launching a SaaS product. Few more tips to take care of the launching.
5. Test your Product thoroughly
Releasing a solid first version of your product is one of the best ways to attract your target audience. There are multiple ways of doing this. First of all, test your product with your team thoroughly and repair any loose ends.
Many entrepreneurs create a launch page with a signup form to gather beta users, even before they start working on their product. They set time aside to promote their launch page via email, social media, and other channels as they develop their product. It will mean that you have a decent beta user list waiting for your product to be tested.
6. Release Beta version
It might be tempting to charge your clients when you launch a product. After all, paying customers is the best way to validate your product.
If you do a great job, your fans will bring people in for you, and money will naturally follow.
Instead, Release your SaaS product as a beta version and specify that during the beta phase (3-4 months), it will be free. This will give you enough time to validate your idea, as well as set up the payment module.
7. Set a framework for feedback
It will invariably have a few bugs and lack a few features when you launch your product. The key is to build a framework for communication that not only encourages users to give you feedback but also helps you to easily compile, evaluate, and act on it.
8. Develop a Long-time Blog Strategy
Blogging is a great way for your SaaS start-up to increase visibility and build industry authority. To share your thoughts and ideas with a wider audience, including those outside your social network, you can leverage it.
You can also think about your target audience’s pain points and offer ideas through your posts.
According to HubSpot, 67% more leads are created by B2B companies that blog than those that don’t.
9. Improve features and functionality consistently
If you push your product live, get suggestions from your audiences to keep your SaaS product evolving constantly. Note down the features and functionalities requested and use them as a reference for designing your SaaS product version 2.
10. Set up Analytics
There are quite a few things you need to do to get your SaaS product off the ground. However, they’ll be fruitless if you’re unable to measure, analyze, and improve their performance. This will help you understand how users interact with your product and which features they use the most.
Once you start tracking the right metrics, you’ll know what to improve and see if your activities are moving the needle. It also helps you to set targets for growth and periodically check your progress.
11. Rebrand if Necessary
Rebranding is necessary when the brand you started out as no longer serves the mission you’re going forward with.
Although it can be overwhelming to have to go through a rebrand, a good way to go is always to start with your vision and values at the core, so you can make sure you build a brand that can really evolve with you.
Finally, get suggestions from the team members, customers, and even third party agencies. When you’re still trying to keep your business going, it can be difficult to rebrand, so extra sets of eyes and suggestions can be necessary to make sure you build a brand of consistency.
Aim one constant source of traffic. It can be your blog, an marketplace, search traffic or visitors from social media sites. It’s fine if they don’t come back when you launch your product. The key is to develop a way to keep new visitors coming. Most businesses shut down simply because they’re unable to attract enough visitors.
It is a tremendous task to develop a SaaS product, but if you carefully execute the above-mentioned checklists you will eventually be able to launch a SaaS product that quickly gains traction.