4 Important Steps to Create a Drip Email Marketing Campaign

Jump Ahead

A Drip Email Campaign is a sequence of emails sent during set periods to forge ahead an email marketing strategy.

It helps nurture sales by turning visitors into buyers and involves re-engaging a dormant audience.

You can create your drip email campaign workflow visually with several tools.


STEP 1: Identify your target group

STEP 2: Decide on the campaign’s objective

STEP 3: Improvise your campaign

STEP 4: Write your email

Drip Email Campaign can be created by the following 4 steps.

STEP 1: Identify your target group  

The first step is to determine who are you targeting with your drip email campaign.

Your target could be the leads or audience who are less familiar with your brands.

Hence, it will help you build brand awareness for your target group.

Target customers include several factors like visit frequency, clicks, or user behavior.

Your target group can be blog purchasers, lead market downloaders, etc.  

STEP 2: Decide on the campaign’s objective

Campaigns may focus on building awareness and capturing new customers.

This includes setting the goal and determining how you will measure the success of your mail.

Know your goals: welcoming new subscribers, nurturing existing subscribers, or boosting engagement.

Your drip campaign’s objective is to increase free to paid conversion, customer satisfaction, lead nurturing, etc.

STEP 3: Improvise your campaign

Analyze your campaign after the implementation is over.

Pinpoint areas where the campaign can perform well, so you can improve the next time you send it.

STEP 4:  Write your email

One of the modest ways to capture key analytics is to tag links in your email.

Make sure your emails are cogent and consistent.

Every email should follow a pattern that resonates with your goal.

Do you want the customer to make a purchase? or do you want to share information about a product?

Make sure your message is coherent and true to your company’s brand and voice.


These save time, connect with customers, and target all of your emails appropriately to each customer.

Use these 4 steps as a starting point to make ease drip email campaign.

Follow Us
SaaS Mantra © 2021 All Rights Reserved