SaaS founders and product marketers are well aware of the massive benefits a lifetime access deal can bring to a SaaS startup. The rewards of a lifetime deal often extend beyond the obvious benefits. Since they are a powerful tool to see quick growth in the short term, they may sound too good to be…
It’s no surprise that Lifetime Deal users are keen to get the most out of their Lifetime purchases. They want to see improvements and new features for increased value addition. SaaS startups that run lifetime deals usually deal with an influx of user signups, feedback, and particularly feature requests from their LTD customers. These can…
The success of a SaaS startup is in its ability to create steady recurring revenue. SaaS startups find ways to monetize long-term customer relationships with strategies such as offering lifetime deals. However, B2B SaaS businesses need to take the right approach if they are to generate recurring revenue from their Lifetime Deal users. How to…
There is a popular saying among the lifetime deal community of SaaS founders and marketers. Do it once, and do it right. If you are considering running a lifetime deal for your SaaS tool, do not overlook your campaign duration. Your deal campaign duration has a strategic value that can maximize the impact of your…
Lifetime deals have been around for several years, but they are still somewhat of a mystery to many SaaS Founders. It’s become a popular means of customer acquisition due to its low cost and the promise of perpetual customers. But beyond securing paying customers, how can you tap into the power of lifetime deal users…
Marketing a SaaS product can be challenging since you need to ensure that the features you’re highlighting are ones that users find compelling. To help make sure your SaaS product marketing is successful, there are certain steps you can take that will maximize your return on investment. Why Is SaaS Product Marketing Important? Software as…
Here’s what you should know about GDPR compliance for a US-based SaaS company. This post will answer your question regarding the data protection law to make an informed decision before launching your SaaS for Global users. Since the GDPR is a European Union law, any SaaS company outside the European Union can make use of…
Building an Minimum Viable Product (MVP) is crucial to the success of your startup. An MVP is a simple version of your final product that demonstrates its core value proposition. Startups often struggle with the decision between adding these features later or developing them from scratch. For example, a common pitfall is to start thinking…
More than a developer, a SaaS entrepreneur needs to be a good marketer and a salesperson to stay competitive in the SaaS startup market today. Your SaaS business needs customers to generate revenue. And you need to invest in marketing and sales to bring customers and sustain your customer base. But how much can you…
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