There is a popular saying among the lifetime deal community of SaaS founders and marketers. Do it once, and do it right. If you are considering running a lifetime deal for your SaaS tool, do not overlook your campaign duration. Your deal campaign duration has a strategic value that can maximize the impact of your…
Creating a powerful and engaged brand community doesn’t happen overnight. It involves bringing together people who share an interest in or passion for the same product or service you provide. It gives customers a sense of belonging, encourages long-term loyalty, and drives engagement. With some planning, dedication, and effort, you can create relationships within your…
More than a developer, a SaaS entrepreneur needs to be a good marketer and a salesperson to stay competitive in the SaaS startup market today. Your SaaS business needs customers to generate revenue. And you need to invest in marketing and sales to bring customers and sustain your customer base. But how much can you…
Most startups run a SaaS lifetime deal campaign where they offer free trials or discounts to early adopters. This gives them insight into customer behavior and allows them to offer better services to their customers. Importance of LTD Campaign If you are looking at starting a new business or marketing strategy, then you should consider…
A SaaS lifetime deal is essentially a subscription plan where you pay once and get access forever. In other words, you don’t have to worry about renewal costs or having to change subscriptions every time you want to renew. Instead, you only pay for the amount of services you use each month, and you never…
SaaS marketing refers to selling software as a product/service through subscription rather than purchase. Once subscribed, customers pay either per month or annually, depending on their service plan. The benefit of SaaS marketing is that your costs are lower since you don’t have to invest time and resources into marketing, sales, and distribution. Steps involved…
SaaS products are software or web applications delivered over the Internet as subscription services. Why use SaaS Product? With SaaS, the software is provided as a service by the company offering it, and the user subscribes to the service. You can subscribe on either a monthly or yearly basis at no cost. To gain 1000+…
Brand awareness is key to growing your SaaS business. If you don’t have a strong brand, customers won’t trust you enough to give you their information. And without customer data, you can’t sell anything. How to build brand awareness for your startup company? How to get customers interested in your services or products? There are…
What is an Email Marketing Funnel? Email marketing funnels are a powerful tool for growing your email subscribers. They allow you to segment your audience into multiple groups, giving you insight into who they are and why they subscribe. Once you have identified these groups, you can send them targeted messages to increase conversions. Why…
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