How do you know whether or not you found the right product/market fit? There’s no magic formula to finding out whether your startup has what it takes to become profitable. What matters most is having solid data from your customers. How does one go about collecting these insights? Every entrepreneur wants to build something great, but they often struggle to figure out where their product fits into the market. This means knowing which markets to…
Your marketing strategy should align with your company goals. While ROI (return on investment) is important, you also want to reach new customers and convert them into paying clients. How do you measure success? You might already be using some metrics to track your performance, but if you want to take things to the next level, you’ll need to focus on these seven vital metrics or KPIs (key performance indicators). 1. Customer Acquisition Cost (CAC)…
How would you rate your SaaS Start-up growth? Is it growing fast enough or too slow? What challenges are preventing you from scaling your business further? Growth is a key indicator of success for any SaaS Start-up. The challenge is to get started and then scale at the same time. Though it sounds straightforward, it is a bit more complicated. Let’s discuss some of the most common pitfalls that SaaS developers and founders face during…
It’s important to understand why onboarding is such a vital step in the life cycle of your SaaS business. And once you grasp why onboarding is so essential, you’ll better understand the importance of automating the entire process. If you don’t onboard new users properly, they might not stick around long enough to actually convert. What is SaaS onboarding? Onboarding refers to the process of welcoming new employees or customers. There are two main types…
There are many ways to reduce customer acquisition cost – from optimizing pricing strategies to improving conversion rates. But what really works best? Find out here! Introduction Customer acquisition costs (CAC) refers to the amount spent to acquire new customers, usually through marketing campaigns or advertising. CAC has become an important metric to measure success for businesses across industries. There are several tools and tactics that can be used to reduce customer acquisition costs. One…
You have a great product idea, but you are not sure how viable it is as a marketable SaaS Product. Nobody knows whether or not people will love your tool and are ready to pay for it. It could leave SaaS entrepreneur direction less in developing their product and SaaS Start-up. SaaS product validation can be the light that guides them in the right direction. How do you get product validation for your SaaS tool?…
Why should a SaaS Startup run a lifetime deal campaign? Most startups run a SaaS lifetime deal campaign where they offer free trials or discounts to early adopters. This gives them insight into customer behavior and allows them to offer better services to their customers. Importance of LTD Campaign If you are looking at starting a new business or marketing strategy, then you should consider using a lifetime deal program. What exactly does a lifetime…
What is SaaS lifetime deal A SaaS lifetime deal is essentially a subscription plan where you pay once and get access forever. In other words, you don’t have to worry about renewal costs or having to change subscriptions every time you want to renew. Instead, you only pay for the amount of services you use each month, and you never have to worry about additional fees or charges. When choosing whether or not to sign…
As a SaaS Founder, can you run a second SaaS Lifetime Deal campaign for your SaaS? What are the potential additional benefits or pitfalls of running a second SaaS LTD campaign? Or, if you must run a second SaaS LTD campaign, how should you do it? Here’s everything you, a SaaS Founder, need to know about running a second SaaS Lifetime Deal campaign. The Rising Need for a Second SaaS LTD Campaign SaaS Founders who…