SaaS product marketing is tricky and is a crucial component of your product’s success.
There are several marketing channels and strategies that you can use in combination.
But one unconventional product marketing channel is Lifetime Deal promotion.
While this promotion is an accelerant channel, it’s important to recognize that Lifetime Deal customers are not your marketing army.
Understand that they are not going to become active marketers for your product. Not on their own. And it’s unwise to rely solely on their support.
In this post, we’ll discuss the importance of continuing marketing efforts, even after running a lifetime deal promotion. And where exactly you can leverage your Lifetime Deal users to power your marketing strategy.
Why Lifetime Deal Customers Aren’t Your Marketing Army?
Offering Lifetime Deals have become a popular, yet unique, marketing channel for SaaS startups to gain a large number of customers quickly.
While a lifetime deal can act as an accelerant for your marketing efforts, it is not a replacement for your good ol’ marketing.
Simply put, your lifetime deal customers have already paid for your product. So it is unrealistic to expect them to become active promoters of your product on your behalf.
You may receive some testimonials and reviews from satisfied Lifetime Deal customers. However, you should not rely on those alone to sustain a marketing campaign for your product.
Instead, keep up with your regular marketing activities to reach new potential customers.
One way to leverage your lifetime deal customers in your regular marketing efforts is to get testimonials from them and use them as social proof. You can also encourage them to leave reviews or share their positive experiences with others on relevant platforms.
The Importance of Consistent SaaS Product Marketing
Consistent marketing is crucial to maintain customer engagement and driving revenue growth.
One of the primary benefits is that it keeps your business relevant and on top of mind for your customers. When customers are consistently exposed to your brand, they are more likely to think of you when they need the product or service you offer. This can lead to increased sales and revenue over time.
Moreover, consistent marketing helps build brand recognition and loyalty. By creating a consistent brand message and experience, customers will come to recognize your brand and associate it with a certain level of quality and value.
This can create a sense of loyalty among your customers, who are more likely to stick with your brand and recommend it to others.
Another benefit of consistent marketing is that it can lead to new marketing opportunities. As customers use your product or service more, they may uncover new use cases or features that you can highlight in your marketing efforts.
Moreover, satisfied customers can provide valuable testimonials and reviews that can be used in your marketing campaigns.
Leveraging Lifetime Deal Customers in SaaS Product Marketing
Your Lifetime Deal is not a replacement for your regular product marketing. Neither are your Lifetime Deal users obligated to become active promoters of your product.
However, you unlock great potential when you figure out ways to combine them both.
You know that a Lifetime Deal is an accelerated marketing channel, and it is not sustainable. Once you close your Lifetime Deal, the hype around your product tends to slow down. So do the new product signups after a certain period.
But you can figure out strategies to make your LTD users in tandem with your regular marketing.
It gives your marketing activities an incredible boost resulting in significant rewards.
So, for example, say you are gonna be running an ad. A Facebook ad to get more new users to signup for your product.
Now you can ask your Lifetime Deal customers to go there and then comment on the positives about your product. It is a simple ask, and your Lifetime Deal users will happily do it.
So, keep working on your product marketing. Understand that you have a number of LTD users who will be glad to act as a catalyst to boost your marketing campaign.
You only have to develop a strategy and facilitate them.
Ways to Use Lifetime Deal Customers in SaaS Product Marketing
There are several ways that lifetime deal customers can be effectively utilized in your marketing efforts.
Reliable Social Proof for Your Product
Social proof is a powerful marketing tool for businesses to build credibility and win customer trust.
Your Lifetime Deal users are a reliable source for all your social proof needs to win your potential customer’s trust.
You can simply ask them to share their experience with your product.
It is the simplest and the most effective social proof. And you use them on your product website or the landing page. Or you may ask them to share it on their social media channels and tag your product pages.
These reviews can also be used in marketing materials to showcase the benefits of the product.
As a Diverse Knowledge Base
Lifetime deal customers real-world users who are using your product to solve real-world problems for their business.
LTD users who have employed your product in their daily workflow are likely to know more about the practical applications of your product. And they also tend to have diverse use cases that you may not be aware of.
In short, they are your ever-evolving knowledge base in human form.
You can leverage those users to contribute to your product’s knowledge base. It will help your new users, and freemium users to get more value from your product and ultimately make them your subscribers.
Lifetime Deal Customers as Brand Advocates
Lifetime deal customers who have had a positive experience with the business can be effectively utilized as brand advocates.
By providing these customers with incentives and rewards for referring others, businesses can tap into their networks and expand their reach.
Utilizing Lifetime Deal Customers as Early Community Members
Building a solid community around your product is key to the long-term success of your product.
Early community members can be instrumental in building a strong brand image and growing a business.
Lifetime deal customers can be effectively utilized as early community members by engaging with them in forums, social media groups, and other online communities.
By providing these customers with exclusive access to new features or products, you can foster a sense of loyalty and community among your Lifetime Deal customers.
Lifetime deal customers are a great asset to SaaS Startups.
With strategic planning, you can leverage your LTD users as a reliable source for social proof, a diverse knowledge base, brand advocates, early community members, and more.
Keep up with your regular product marketing activities and utilize your LTD buyers as catalysts. You can maximize the impact of your marketing campaigns and drive more customer acquisitions.