One of the biggest mistakes that businesses make with lifetime deals is withdrawing promised features.
A lifetime deal is a brand promise, and you should never break it.
While it may seem like a small decision at the time, removing features from a lifetime deal can have a significant impact on your customers and your brand.
In this blog post, we’ll explore the reasons why you should never withdraw the lifetime deal features that you promised, and the potential consequences of doing so. We’ll also discuss some alternative approaches that you can take to manage the situation and maintain your customers’ trust.
The Importance of Keeping Lifetime Deal Promises
When you offer a lifetime deal, you’re making a commitment to your customers. They expect that the features that were promised when they signed up for the deal will remain available for as long as they use the product or service.
If you withdraw features from your lifetime deal, it sends an immediate message to customers that you don’t value their loyalty. This can have a lasting impact on the customer.
Loss of Customer Trust
When you promise a certain set of features to your customers as part of a lifetime deal, they trust you to deliver on your promises. If you later decide to withdraw those features, you risk losing that trust, and your customers may start to view your company as untrustworthy.
Negative Reviews/Failed Lifetime Deal Campaign
A Lifetime Deal is something you do once, and you must do it right.
If you withdraw promised lifetime deal features, it will lead to the failure of your Lifetime Deal campaign. Also, your customers are likely to leave negative reviews and ratings, which can harm your business’s reputation. This can deter potential customers from purchasing your product or service.
Increased Customer Churn
If your customers feel that they can no longer trust you to deliver on your promises, they may cancel their subscription or refund their lifetime deal. You must keep in mind that every Lifetime Deal comes with a standard 60 Day refund period.
This can result in a high customer churn rate, which can negatively impact your revenue and growth.
Keeping promises is essential for building and maintaining strong relationships with your customers. When you promise something to your customers, you are essentially making a commitment to them.
Breaking that commitment can damage the trust that your customers have in your business, which can lead to negative consequences, such as loss of revenue and negative reviews.
The Unfairness of Withdrawing a Promised Feature
A promised feature could be one of the features why a good bunch of your customers has purchased your lifetime deal.
Removing those features or taking those features away from those customers is completely unfair and it is a breach of trust.
Withdrawing lifetime deal features that you promised to your customers is not only unwise but it can also be seen as unfair. Customers expect those features to be available for as long as they use the product, and withdrawing them can create a sense of bait and switch, unequal treatment, or breach of trust.
It is important to honor your promises to customers and ensure that they receive the value that they paid for.
So always calculate the features that you are happy to include as a part of your Lifetime Deal. For example, it could be having your, “powered by” signature at the bottom of your product.
So if you have promised an option to remove that “powered by”, logo for your product, then do not come back and include this powered by your feature and force your customers to start using it without, uh, leaving them any kind of choice. So don’t ever do that.
Plan Your SaaS Lifetime Deal Terms Ahead
Rather than withdrawing a promised lifetime deal feature, consider alternative approaches that can help you manage the situation.
To avoid withdrawing promised features in lifetime deals, companies should take steps to ensure that they can deliver on their promises. Here are some tips:
Be transparent and realistic: When making promises about features in a lifetime deal, be honest about what you can realistically deliver. Don’t make promises that you can’t keep.
Plan ahead: Before making any promises, make sure that you have the resources and capability to deliver on them. Have a plan in place to ensure that the promised features are developed and delivered on time.
Communicate with customers: Keep customers informed about the progress of promised features. If there are any delays or issues, be transparent and let customers know what is happening.
Provide support: If customers have questions or concerns about promised features, provide support and guidance. This will help build trust and show that you are committed to delivering on your promises.
Companies should never withdraw promised features in lifetime deals as it can damage the trust between the company and its customers and can result in legal issues. To avoid this, companies should be transparent and realistic, plan ahead, communicate with customers, and provide support.
Withdrawing lifetime deal features that were promised to customers can have serious consequences, such as damaging the trust between the company and its customers.
You should avoid withdrawing promised features and instead take steps to ensure that they can deliver on their promises. Transparency, planning ahead, communication with customers, and providing support are all essential in order to build customer trust and deliver on lifetime deal promises.