Running a lifetime deal can provide entrepreneurs with numerous opportunities, ideas, features, and updates that can potentially open up new partnerships and ventures.
However, these new opportunities can be tempting and can pull entrepreneurs away from their original product and company.
You may be wondering what to do next.
Here’s explaining why you shouldn’t abandon your SaaS product after running a lifetime deal.
Lifetime Deals and Product Abandonment
Running a Lifetime Deal opens up opportunities in unimaginable ways.
Typically, when a SaaS startup moves into running a lifetime deal campaign, they have a product roadmap, even if it is just bare bones. They also have a plan for the product that this Lifetime Deal will help them achieve.
But a Lifetime Deal, being the unconventional marketing strategy it is, the opportunities occasionally extend beyond the scope of your original project.
These opportunities can present themselves in the form of new ideas or partnerships, which can be tempting to pursue. However, it is important to remember that these opportunities can also pull entrepreneurs away from their original product and company.
Probable Product Abandonment Scenarios
Project abandonment scenarios, though not very common, can appear; especially as a result of your Lifetime Deal campaign.
It may be a new exciting project idea that you gained from your LTD user feedback. Or ideas from new features or use case requests.
While it totally makes sense to take up another sister project and work on it, the time demand from the new project may lead to the abandonment of your original project.
Occasionally, partnership opportunities may also come along your way, which may be too tempting to take on.
It can lead to the abandonment of your original project (for which you ran the Lifetime Deal), as you continue to explore and work on your new opportunities.
And rarely, after launching a lifetime deal for a product, it’s easy to feel like the work is done and move on to the next big project. However, customer feedback can often provide valuable guidance and insight into how to improve your product or even create new products or features.
These are some of the possible scenarios that may lead or force you to abandon your original project for which you ran the Lifetime Deal.
But in any case, do not abandon a product after running a lifetime deal.
Stay true to the promise you’ve given your LTD customers. And do not compromise on offering quality customer support.
Should You Pass On New Project Opportunities?
Not necessarily. You can very well signup for new projects as they come along. However, you must do your due diligence to handle both projects with equal importance.
So just because you are gonna be signing up for our new projects, it doesn’t mean that you should be abandoning your existing project, which is the product that you’re running a lifetime deal for.
The key is to manage your time and resources effectively, so you can juggle both your projects without having to sacrifice either one of them. You should also strive to keep the same level of commitment that you had for your original product when you started out. This will ensure that you don’t get overwhelmed or overextend yourself.
Always Remember Why You Started.
It’s easy to get lost in the euphoria of exploring new ideas and opportunities. But, it’s essential to remember why you started this project in the first place.
You must keep your original mission and vision in mind so that you don’t lose sight of the goal.
It’s also crucial to keep track of your progress and success metrics for both projects so that you can determine if you’re still on track or need to make any adjustments.
Working on the “Lifetime Deal” Product
Almost every SaaS Founder starts a project with a purpose-driven reason, rather than a profit-driven reason alone.
For many SaaS founders, the idea of offering a “Lifetime Deal” product is a way to build long-term relationships with their customers, while also providing a valuable solution that can benefit them for years to come.
Abandoning a project, after starting a project with such a vision, will result in a lose-lose scenario for everyone. Though not always in a tangible way.
Because if you do that, then the results could torment you for a very, very long time to come. So keep working on the company and never, ever think of abandoning your company.
Ultimately, it is not just about your company, this is always about you, and you have to live up to your character.
Don’t abandon the product after running a lifetime deal.
Take on new projects, but manage your time and resources effectively so that you can juggle both projects without having to sacrifice either one of them.
It is crucial to keep track of your progress and success metrics for both projects. And remember why you started the original project in the first place—it’s not just about the money, it’s about the mission and vision.