What is SaaS Marketing? SaaS marketing refers to selling software as a product/service through subscription rather than purchase. Once subscribed, customers pay either per month or annually, depending on their service plan. The benefit of SaaS marketing is that your costs are lower since you don’t have to invest time and resources into marketing, sales, and distribution. Steps involved in achieving rapid SaaS marketing growth: 1.Offer a freemium version of your product Freemium means offering…

Introduction If your starting out building a SaaS startup, it is important to know what features will set you apart from the competition. You will need to find a problem that needs solving and build a solution that addresses that pain point. Are you thinking of starting your own startup? Are you worried about how much time and effort would it take? Startups are businesses that develop new products or services that typically require significant…

Whether you’re selling a product/service, lifetime deals are a great way to increase revenue and build long-term relationships with clients. But they don’t come easily—you need to know how to choose them effectively. Why Lifetime deals are important for your business? One of the best ways to leverage your lifetime deal is by using them to get access to all the tools and resources you need to run your business effectively. If you’re running your…

Software product development and Entrepreneurship are worlds apart. Yet, many SaaS Founders have excelled at building SaaS Tools and built successful companies around that product. Being a SaaS Founder, you took an idea and created an excellent SaaS Tool. Your SaaS product is unique; it solves a critical pain point for its users. Your SaaS Tool may not be perfect right now. And it does not need to be perfect. So, you have an excellent…

The SaaS industry has increased in size by 500% over the past 7 years. New SaaS Start-up companies come up with amazing SaaS Tools every week. Some SaaS Start-up companies land right with their target audience and skyrocket their sales in a few quarters. Whereas, many other SaaS founders, especially the bootstrapped ones, are inventing, reinventing, and finding ways to market and grow their SaaS Start-up. Among the several marketing and growth strategies, launching a…

When starting a new company or expanding your existing one, raising funds is often the key to success. Venture Capitalists (VCs) are investors who put their money into early stage companies to provide them with seed capital and support during the growth phase. They invest in promising businesses with high potential returns. Venture capitalists look at both the short term and long term potential of startups. The goal of venture capitalists is to build strong…

Why SaaS Lifetime Checklist is Important? A SaaS launch checklist is a great way to ensure that every aspect of your launch goes smoothly. The goal is simple: create a plan and follow through on it. If you don’t, you risk failing at one or more critical stages. This could mean missing out on new customers, or worse, losing existing ones. SaaS Launch Checklist Pre-launch 1. Start a business with a plan “Starting a business…

Customer feedback plays a vital role in the success of any company. Customer feedback refers to the opinions and/or responses provided by customers about their satisfaction with a particular product or service. The main objective of gathering customer feedback is to measure customer satisfaction. Why is User feedback important? User feedback helps to improve how customers perceive your brand or your products. It also helps improve how your service staff perform, how engaged your front-line…

The SaaS marketplace has become highly competitive over the last decade. SaaS users are bombarded with a brand-new SaaS tool every day. In such a saturated SaaS market, unbeatable value offerings and exceptional growth are necessary to hold your place. It will help you get new customers, and retain the existing ones. And it may even make your SaaS company immune to disruption to some level. One of the first steps SaaS Start-ups take to…