SaaS founders and product marketers are well aware of the massive benefits a lifetime access deal can bring to a SaaS startup. The rewards of a lifetime deal often extend beyond the obvious benefits. Since they are a powerful tool to see quick growth in the short term, they may sound too good to be…
It’s no surprise that Lifetime Deal users are keen to get the most out of their Lifetime purchases. They want to see improvements and new features for increased value addition. SaaS startups that run lifetime deals usually deal with an influx of user signups, feedback, and particularly feature requests from their LTD customers. These can…
The success of a SaaS startup is in its ability to create steady recurring revenue. SaaS startups find ways to monetize long-term customer relationships with strategies such as offering lifetime deals. However, B2B SaaS businesses need to take the right approach if they are to generate recurring revenue from their Lifetime Deal users. How to…
There is a popular saying among the lifetime deal community of SaaS founders and marketers. Do it once, and do it right. If you are considering running a lifetime deal for your SaaS tool, do not overlook your campaign duration. Your deal campaign duration has a strategic value that can maximize the impact of your…
For SaaS startups looking to grow and expand quickly, launching a Lifetime Deal campaign offers many benefits. It allows you to penetrate new markets and customer segments, among other things. Given the incredible short-term benefits and the long-term growth potential that come with a Lifetime deal campaign, SaaS founders and marketers stumble upon one particular…
Lifetime deals have been around for several years, but they are still somewhat of a mystery to many SaaS Founders. It’s become a popular means of customer acquisition due to its low cost and the promise of perpetual customers. But beyond securing paying customers, how can you tap into the power of lifetime deal users…
SaaS marketing, also known as Software as a Service marketing, is the process of promoting and selling software products through the internet. It involves reaching out to potential customers and showcasing the benefits and features of the software, in order to convince them to subscribe or purchase. Video has become a powerful tool in the…
Mapping out your customer’s journey offers key insights to optimize every stage, from acquisition to advocacy. The success of a B2B SaaS depends on its ability to understand, anticipate, and meet the needs of its target audience. To provide an optimal experience throughout the customer journey and ensure the achievement of your desired outcomes, it…
Businesses are spending 5x more money to acquire new customers than to retain the existing ones. Building customer loyalty and engaging customers are essential for the growth and success of any organization. Retaining customers can be a real challenge, especially if you rely on one-time purchases from new sales. Acquiring new customers is important, but…
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