Building an Minimum Viable Product (MVP) is crucial to the success of your startup. An MVP is a simple version of your final product that demonstrates its core value proposition. Startups often struggle with the decision between adding these features later or developing them from scratch. For example, a common pitfall is to start thinking…
Do you want to get better at marketing your SaaS Solution? If so, then you should check out the SaaS Net Promoter Score (NPS). The NPS is a powerful tool that helps businesses measure their customer relationships. This free tool measures consumer loyalty and helps business improve service delivery. By knowing whether customers want to…
More than a developer, a SaaS entrepreneur needs to be a good marketer and a salesperson to stay competitive in the SaaS startup market today. Your SaaS business needs customers to generate revenue. And you need to invest in marketing and sales to bring customers and sustain your customer base. But how much can you…
A SaaS company has two types of contracts – the subscription model and the usage model. In the subscription model, customers pay annually for access to the service. On the other hand, the usage model allows customers to pay per use. The annual contract value (ACV) is calculated using the average revenue per user (ARPU),…
How do you know whether or not you found the right product/market fit? There’s no magic formula to finding out whether your startup has what it takes to become profitable. What matters most is having solid data from your customers. How does one go about collecting these insights? Every entrepreneur wants to build something great,…
Your marketing strategy should align with your company goals. While ROI (return on investment) is important, you also want to reach new customers and convert them into paying clients. How do you measure success? You might already be using some metrics to track your SaaS performance. But if you want to take things to the…
How would you rate your SaaS Start-up growth? Is it growing fast enough or too slow? What challenges are preventing you from scaling your business further? Growth is a key indicator of success for any SaaS Start-up. The challenge is to get started and then scale at the same time. Though it sounds straightforward, it…
It’s important to understand why onboarding is such a vital step in the life cycle of your SaaS business. And once you grasp why onboarding is so essential, you’ll better understand the importance of automating the entire process. If you don’t onboard new users properly, they might not stick around long enough to actually convert….
There are many ways to reduce customer acquisition cost – from optimizing pricing strategies to improving conversion rates. But what really works best? Find out here! Introduction- Customer acquisition costs (CAC) refers to the amount spent to acquire new customers, usually through marketing campaigns or advertising. CAC has become an important metric to measure success…
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