SaaS marketing, also known as Software as a Service marketing, is the process of promoting and selling software products through the internet. It involves reaching out to potential customers and showcasing the benefits and features of the software, in order to convince them to subscribe or purchase. Video has become a powerful tool in the…
As a business owner, growing your company is one of your top priorities, but as a small-business founder, you know what a challenge it can be: You may lack the budget for big marketing campaigns or the time to focus on growth, when there are so many other aspects you have to manage. So, if…
Online businesses can take advantage of COVID-19 to scale their business, but it’s crucial to be creative and strategic about it. So we have asked a few experts how they are scaling their business online during COVID-19. And we got some interesting responses from them. And what a diverse group of experts they are: entrepreneurs,…
According to Cisco, video content has made up to 82% of internet traffic in 2022. That’s the biggest content surfacing on the world wide web, suggesting that people love watching videos. For marketers, it’s a huge opportunity to take on. They can use videos to promote their brand, especially on social media. Social media platforms…
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So you’ve gotten enough website traffic. Great! But not all your visitors are going to convert as leads, The data says 98% of first-time visitors won’t convert. Now what? You’ve to take efforts and use the opportunity to nurture them until they are ready to buy. Here comes Google Analytics to help you on this,…
While everybody celebrates International Women’s day praising the courage, compassion and strength of the women, I wanted to make it very special at SaaS Mantra. Recognizing the contributions of the women workforce and women entrepreneurs (which are highly phenomenal for the growth of the SaaS Mantra), I get them motivating talks and actionable insights from…
If you can understand your traffic and gain more value from people who are already visiting, your team will instantly become more efficient. Why? Because they know where to concentrate on their efforts. “Did you know that only 2.35% of the people who visit your website are going to convert? “ But, Can you See…
We know what companies should be doing. What have they actually been doing? ” The EY Capital Confidence Barometer reveals 87% are either actively changing or re-evaluating their supply chains, 48% say M&A is a priority and as many as 71% are already undergoing a transformation program to prepare for what comes next.“ The way we work is changing. We…
The ‘Golden Quarter’, is upon us, and now is the perfect time to boost your customer retention strategies by making a special deal, offering a giveaway, or updating your strategy to keep you interesting and visible Thanksgiving just around the corner. We’ll start with the basic infographics with the best time to post, the best…
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