It is no secret that user data can greatly improve any business’ bottom line. Lifetime Deal users give insights into their buying and product usage habits. In addition, you also get user feedback and reviews. All this valuable data can be used to understand customers in more depth, customize offers and create products tailored to…
You may have recently run a campaign or offered a lifetime deal to drive sales and grow your customer base. As a SaaS founder, you understand the importance of attracting and retaining customers. The end of the promotion doesn’t mean the end of your relationship with your customers. In fact, it’s just the beginning. Providing…
Mapping out your customer’s journey offers key insights to optimize every stage, from acquisition to advocacy. The success of a B2B SaaS depends on its ability to understand, anticipate, and meet the needs of its target audience. To provide an optimal experience throughout the customer journey and ensure the achievement of your desired outcomes, it…
Marketing a SaaS product can be challenging since you need to ensure that the features you’re highlighting are ones that users find compelling. To help make sure your SaaS product marketing is successful, there are certain steps you can take that will maximize your return on investment. Why Is SaaS Product Marketing Important? Software as…
It’s no secret that customer retention is critical to the success of any business, especially those operating in the B2B space. The question is, why is customer retention important? What does it take to retain customers? And what can you do to improve your chances of retaining them? Customer retention has become increasingly important for…
SaaS valuation is the process of determining the value of a business based on its revenue stream, customer base, growth rate, and other metrics. The basic premise behind SaaS valuations is to determine whether or not a startup has reached profitability and is able to sustain itself into the future. If these two conditions are…
At the heart of every successful startup lies an innovative idea for a product or service. A strong understanding of the outcome customers want, and how they currently get it, is essential for you to succeed in product development. –Des Traynor Product development involves defining problems, designing solutions, creating prototypes and testing those solutions on…
Is your business really growing or has it plateaued? Are your customers happy with your service? These questions are important because they reveal whether your company is meeting its goals and objectives. If not, then why? In order to answer these questions, you’ll need some metrics that tell you exactly where your business stands today….
Do you want to get better at marketing your SaaS Solution? If so, then you should check out the SaaS Net Promoter Score (NPS). The NPS is a powerful tool that helps businesses measure their customer relationships. This free tool measures consumer loyalty and helps business improve service delivery. By knowing whether customers want to…
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