Lifetime deals have been around for several years, but they are still somewhat of a mystery to many SaaS Founders. It’s become a popular means of customer acquisition due to its low cost and the promise of perpetual customers. But beyond securing paying customers, how can you tap into the power of lifetime deal users…
Businesses are spending 5x more money to acquire new customers than to retain the existing ones. Building customer loyalty and engaging customers are essential for the growth and success of any organization. Retaining customers can be a real challenge, especially if you rely on one-time purchases from new sales. Acquiring new customers is important, but…
With thousands of updates and systems in place, Google has become the best and most reliable search engine today. Its ability to provide accurate and updated information makes it a top choice among marketers. But behind all the powerful tools and algorithms, lies a collection of “hacks” that marketing professionals can easily use to their…
Creating a powerful and engaged brand community doesn’t happen overnight. It involves bringing together people who share an interest in or passion for the same product or service you provide. It gives customers a sense of belonging, encourages long-term loyalty, and drives engagement. With some planning, dedication, and effort, you can create relationships within your…
In today’s fast-paced, digital world, having a fast and reliable content delivery network (CDN) is more important than ever. A CDN is a system of distributed servers that deliver web content to users based on their geographic location. By using a CDN, businesses can improve the speed and performance of their website, as well as…
Product Adoption is a direct measure of the success of your SaaS product among your user base. It is one of the 7 Key Performance Metrics to unlock your B2B SaaS growth like a unicorn. A consistently high product adoption rate indicates that your users love to use your SaaS on a daily basis. If…
Here’s what you should know about GDPR compliance for a US-based SaaS company. This post will answer your question regarding the data protection law to make an informed decision before launching your SaaS for Global users. Since the GDPR is a European Union law, any SaaS company outside the European Union can make use of…
More than a developer, a SaaS entrepreneur needs to be a good marketer and a salesperson to stay competitive in the SaaS startup market today. Your SaaS business needs customers to generate revenue. And you need to invest in marketing and sales to bring customers and sustain your customer base. But how much can you…
Your marketing strategy should align with your company goals. While ROI (return on investment) is important, you also want to reach new customers and convert them into paying clients. How do you measure success? You might already be using some metrics to track your SaaS performance. But if you want to take things to the…
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