Steps to Re-engage with Your Cold Leads: Segment Your Lead List Initiate a Drip Campaign Trigger Action with Incentives Even the best lead nurturing campaigns cannot convert every single Lead. Over a period, you will have a handful of cold leads on your mailing list. So how can you re-engage your cold leads without affecting your ongoing Lead nurturing campaign? What is a Cold Lead? A cold Lead is a potential customer who showed interest…

Benefits of Drip Marketing Makes Your Content Relevant Boosts Engagement & Brand Awareness Increase Brand Loyalty Whenever the sales decline or the transactions drop, every business contemplates one scary idea. Should you make offers that cut your margin to increase sales? It is a gutsy call that works sometimes. And when it doesn’t work, you are back to square one, with no new ideas on the table. Ever since drip marketing came into practice, businesses…

Importance of Email Marketing Automation Email List Segmentation Increased Email Engagement Convert Leads into Customers Increased Efficiency No digital marketer will look for any marketing channel over email marketing. It is one of the most efficient marketing channels with the highest ROI. Businesses often find email marketing becoming less efficient as they scale up and their mailing list grows. It may lead to a misconception that email marketing may not be as efficient as it…

You can classify lead generation into two broad categories: Inbound lead generation and Outbound lead generation. One of these two takes active effort from digital marketers—Lead Generation via Content Marketing practices. The inbound lead generation, though passive, can be optimized to generate more leads. Lead Capture Strategies to Convert Visitors into Leads Offering gated content, i.e., Lead Magnet is undoubtedly one of the best ways to generate leads from your website visitors. However, it is…

Marketing automation coordinates marketing campaigns and orchestrates timely content distribution over designated channels. Automation in marketing applies across multiple channels. 6 Areas for Effective Marketing Automation: Email Marketing Automation Lead Nurturing Automation PPC Automation Social Media Marketing Automation Lead Management Automation Web Chat Automation Marketing automation is also effective in upselling with recommendations on mobile and online purchases. Marketing automation tools like HubSpot or MailChimp break down the automation process into specific actions. 1. Email…

Do More with Less. It is key to making any business profitable and sustainable in this disruptive environment. Business Automation makes it easier for businesses to perform more work with fewer people and resources. 5 Key Benefits of Automating Your Business Increased Productivity Reduced Costs Better Process Streamlining Increased Operational Efficiency Flawless Communication A simplified work process allows for new creative ideas you can turn into new products and services. And, in turn, generate more…

All the best email marketing campaigns will have three things in common. They go the extra mile, pay attention to minor details, and look for improvement at every turn. Here are 5 quick tips to make your email marketing successful, with a bonus tip. 5 Quick Tips for a Successful Email Marketing Campaign Avoid Talking about Yourself Time Your Email Right Follow-up with More Value A/B Test Your Sales Email Follow The Metrics Bonus Tip…

Writing a sales email copy may feel like trying to solve a Rubik’s cube in the dark. There are two reasons behind this. 1. Not enough clicks for your sales emails. 2. Even worse, unopened sales emails are buried in your prospect inboxes. Table of Contents: Is Email Marketing Dead? How to Write a Sales Email that Quickly Converts? Nail the Subject Line Write a Powerful Opening Line Make it Personal Build Trust with A…

Content marketing is one of the most prominent ways to generate leads today. It allows you to reach, connect, and engage with your audience, that are essentially potential customers. They could become your customers with the right content marketing strategy and proper execution. Table of Contents: Use Diverse Content Distribution Channels Use Keyword Research Listen to Your Audience Intent Produce High-Quality Content Conclusion But how do you generate leads before your competitors snatch them? Here…