More than a developer, a SaaS entrepreneur needs to be a good marketer and a salesperson to stay competitive in the SaaS startup market today. Your SaaS business needs customers to generate revenue. And you need to invest in marketing and sales to bring customers and sustain your customer base. But how much can you…
A SaaS company has two types of contracts – the subscription model and the usage model. In the subscription model, customers pay annually for access to the service. On the other hand, the usage model allows customers to pay per use. The annual contract value (ACV) is calculated using the average revenue per user (ARPU),…
Your marketing strategy should align with your company goals. While ROI (return on investment) is important, you also want to reach new customers and convert them into paying clients. How do you measure success? You might already be using some metrics to track your SaaS performance. But if you want to take things to the…
How would you rate your SaaS Start-up growth? Is it growing fast enough or too slow? What challenges are preventing you from scaling your business further? Growth is a key indicator of success for any SaaS Start-up. The challenge is to get started and then scale at the same time. Though it sounds straightforward, it…
It’s important to understand why onboarding is such a vital step in the life cycle of your SaaS business. And once you grasp why onboarding is so essential, you’ll better understand the importance of automating the entire process. If you don’t onboard new users properly, they might not stick around long enough to actually convert….
There are many ways to reduce customer acquisition cost – from optimizing pricing strategies to improving conversion rates. But what really works best? Find out here! Introduction- Customer acquisition costs (CAC) refers to the amount spent to acquire new customers, usually through marketing campaigns or advertising. CAC has become an important metric to measure success…
Most startups run a SaaS lifetime deal campaign where they offer free trials or discounts to early adopters. This gives them insight into customer behavior and allows them to offer better services to their customers. Importance of LTD Campaign If you are looking at starting a new business or marketing strategy, then you should consider…
A SaaS lifetime deal is essentially a subscription plan where you pay once and get access forever. In other words, you don’t have to worry about renewal costs or having to change subscriptions every time you want to renew. Instead, you only pay for the amount of services you use each month, and you never…
SaaS marketing refers to selling software as a product/service through subscription rather than purchase. Once subscribed, customers pay either per month or annually, depending on their service plan. The benefit of SaaS marketing is that your costs are lower since you don’t have to invest time and resources into marketing, sales, and distribution. Steps involved…
End of content
End of content