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July 2022

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Finance functions are highly structured and consist mainly of working with numeric data. Further, the data may be transferred among reports and departments to keep the company on a solid financial footing. This nature of the finance department makes it well suited for automa­tion. Here are a few core processes you can automate for your business. Accounts Payable Before making any payment to the invoices, your finance team must cross-check them for accuracy with purchasing…

Table of Contents What is a Sales Funnel?What is a Sales Pipeline?Sales Funnel vs Sales Pipeline 1. What is a Sales Funnel? The sales funnel is a visual representation of where customers come from (or what stage they’ve moved through) and how they move along a buying path. It helps marketers understand who they’re trying to reach, what motivates them to buy, and how to best direct marketing messages at each step in the process.…

Every Lead goes through 6 different stages in a Sales Funnel. However, every Lead can be classified into two categories once they enter the sales funnel. Classify them depending on how likely they are to convert and become a paying customer. They are either Marketing Qualified Lead or Sales Qualified Lead. But what does it mean exactly? And more importantly, how do they differ from each other? Knowing this key difference can help you create…

Introduction Twitter has become the social media platform of choice for millions around the globe. The platform allows its users to share short messages called tweets. Users can send direct messages (DMs) to each other. These DMs are private and no one else can see them unless you choose to reveal them. Twitter is constantly evolving, expanding its functionality, and adding new features to stay ahead of competitors. Are you looking for ways to grow…

CMS platforms are the most common way to build websites these days. What is a Content Management System (CMS)? The term ‘Content Management System’ refers to software designed to allow non-technical users to create and manage their websites. They are platforms that enable organizations to manage, publish, share, and store content across multiple channels such as websites, apps, social media pages, etc. There are various types of CMS, each with its own features: 1. WordPress…

Top Benefits of SaaS Tools Business Scalability Reduced Time to Set-Up Zero Maintenance & Upgrades Easy Integration Affordable Facing challenges is a daily routine for every entrepreneur like you. Every business comes with its own set of hurdles, and you need to be ready to face them head-on. Proactive business owners and skillful managers use SaaS Tools to optimize every nook and corner of their business operation. What makes efficient business owners choose SaaS Tools…

What is a Product Checklist? Product checklists are a vital part of any manufacturing process. Product checklist helps to organize the information about the product or service and its characteristics into a separate document. The main purpose of creating a checklist is to ensure that every important aspect of the product/service is covered. Product checklists can also be used to track your progress throughout the entire development cycle. To create a checklist, you should consider…

Table of Contents: What is a Sales Qualified Lead? How to Identify Sales Qualified Leads? Lead Scoring Factors to Identify Sales Qualified Leads Optimize Your Lead Scoring Process Conclusion Most marketers struggle with their conversion rate because they don’t have clear goals or measurable benchmarks for success. The process can be confusing and time-consuming. They often create elaborate systems only to discover that they didn’t take into account the nuances of each customer. In other…

4 Ways to Automate Customer Support Team Helpdesk & Ticketing Automation Customer Feedback Survey Automation Follow-up Automation Chatbot Automated customer support tools lessen the stress on your reps. And it enables them to focus on relationship-building with your customers. They can spend time problem-solving for the clients rather than writing emails or creating new tickets. Customer Support Automation tools cannot replace your customer support team. But there are specific areas where automation improves customer satisfaction…