How to Win Customer Loyalty with Your Lifetime Deal Users?
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How to Win Customer Loyalty with Your Lifetime Deal Users?

There is a common misconception that Lifetime Deal customers will automatically become loyal customers. Let’s be clear on one thing.  Offering a Lifetime Deal for a low price is a step towards winning your customer loyalty. But, it does not guarantee you the customer loyalty that most SaaS startups expect.  Many businesses believe that once…

Why You Should Never Withdraw Lifetime Deal Features That You Promised?
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Why You Should Never Withdraw Lifetime Deal Features That You Promised?

One of the biggest mistakes that businesses make with lifetime deals is withdrawing promised features. A lifetime deal is a brand promise, and you should never break it. While it may seem like a small decision at the time, removing features from a lifetime deal can have a significant impact on your customers and your…

Why SaaS Product Abandonment Leads to a Lose-Lose Scenario for You
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Why SaaS Product Abandonment Leads to a Lose-Lose Scenario for You

Running a lifetime deal can provide entrepreneurs with numerous opportunities, ideas, features, and updates that can potentially open up new partnerships and ventures. However, these new opportunities can be tempting and can pull entrepreneurs away from their original product and company.  You may be wondering what to do next. Here’s explaining why you shouldn’t abandon…

Why Should You Release Regular Product Updates after a SaaS Lifetime Deal?
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Why Should You Release Regular Product Updates after a SaaS Lifetime Deal?

As a SaaS founder, offering a lifetime deal is an effective way to attract new customers, generate revenue, and proceed toward generating sustainable revenue. However, it’s important to remember that the work doesn’t stop once you close the Lifetime Deal. In fact, it’s crucial for SaaS founders to continue updating and improving their products even…

Importance of Customer Communication After SaaS Lifetime Deal
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Importance of Customer Communication After SaaS Lifetime Deal

Do not stop communicating with your Customers about your product.  Lifetime Deal is a high-intense period where SaaS Founders educate, engage, and help their audience understand their product every day. Sustaining such customer communication after closing your Lifetime Deal is equally important. It ensures that your customers continue to stay engaged with your product. However,…

Running a Lifetime Deal for Established and Matured SaaS Products: Yes or No?
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Running a Lifetime Deal for Established and Matured SaaS Products: Yes or No?

Running a SaaS Lifetime Deal is a great strategy to get early adopters for your SaaS product.  All you need is a Minimum Viable Product.  However, the scope of a LIfeitme Deal extends beyond just validating your MVP. With that context, many SaaS Founders may be missing out on this incredible marketing channel.  It is…

How to Avoid Losing Monthly Subscribers to Lifetime Deals?
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How to Avoid Losing Monthly Subscribers to Lifetime Deals?

Lifetime deals are popular with customers who want to save some money and simplify their lives.  However, your organic SaaS monthly subscribers may not feel positive about a potential Lifetime Deal on a tool that they have been paying month after month to use.  If you do not plan your lifetime deal campaign properly in…

Why Run a Lifetime Deal when it’s NOT a Sustainable Revenue Model?
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Why Run a Lifetime Deal when it’s NOT a Sustainable Revenue Model?

For many software companies, running a lifetime deal is a great way to generate quick revenue and increase brand recognition. But is it really a sustainable business model? On paper, it may seem like the perfect solution; however, the underlying benefits of a lifetime deal might not be so clear-cut. So why should a SaaS…

Could Running a Lifetime Deal Increase Your ongoing Business Costs?
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Could Running a Lifetime Deal Increase Your ongoing Business Costs?

Lifetime deals can provide a way to increase business revenue, but is it worth the cost? We’ve all heard stories of how businesses cannot sustain the long-term costs associated with lifetime deals. But could running a lifetime deal actually help you reduce your long-term costs and increase profitability? Today we will take a closer look…

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