SaaS founders and product marketers are well aware of the massive benefits a lifetime access deal can bring to a SaaS startup. The rewards of a lifetime deal often extend beyond the obvious benefits. Since they are a powerful tool to see quick growth in the short term, they may sound too good to be…
It’s no surprise that Lifetime Deal users are keen to get the most out of their Lifetime purchases. They want to see improvements and new features for increased value addition. SaaS startups that run lifetime deals usually deal with an influx of user signups, feedback, and particularly feature requests from their LTD customers. These can…
The success of a SaaS startup is in its ability to create steady recurring revenue. SaaS startups find ways to monetize long-term customer relationships with strategies such as offering lifetime deals. However, B2B SaaS businesses need to take the right approach if they are to generate recurring revenue from their Lifetime Deal users. How to…
Mapping out your customer’s journey offers key insights to optimize every stage, from acquisition to advocacy. The success of a B2B SaaS depends on its ability to understand, anticipate, and meet the needs of its target audience. To provide an optimal experience throughout the customer journey and ensure the achievement of your desired outcomes, it…
It’s no secret that websites that don’t have an effective user experience are almost doomed to suffer from high bounce rates. Reducing your bounce rate will ensure more visitors find your website attractive and stay longer to read your content – leading to more customers, sales, and ad revenue. In this article, we will discuss…
Marketing a SaaS product can be challenging since you need to ensure that the features you’re highlighting are ones that users find compelling. To help make sure your SaaS product marketing is successful, there are certain steps you can take that will maximize your return on investment. Why Is SaaS Product Marketing Important? Software as…
Creating a powerful and engaged brand community doesn’t happen overnight. It involves bringing together people who share an interest in or passion for the same product or service you provide. It gives customers a sense of belonging, encourages long-term loyalty, and drives engagement. With some planning, dedication, and effort, you can create relationships within your…
It’s no secret that customer retention is critical to the success of any business, especially those operating in the B2B space. The question is, why is customer retention important? What does it take to retain customers? And what can you do to improve your chances of retaining them? Customer retention has become increasingly important for…
SaaS valuation is the process of determining the value of a business based on its revenue stream, customer base, growth rate, and other metrics. The basic premise behind SaaS valuations is to determine whether or not a startup has reached profitability and is able to sustain itself into the future. If these two conditions are…
End of content
End of content