Is your business really growing or has it plateaued? Are your customers happy with your service? These questions are important because they reveal whether your company is meeting its goals and objectives. If not, then why? In order to answer these questions, you’ll need some metrics that tell you exactly where your business stands today….
More than a developer, a SaaS entrepreneur needs to be a good marketer and a salesperson to stay competitive in the SaaS startup market today. Your SaaS business needs customers to generate revenue. And you need to invest in marketing and sales to bring customers and sustain your customer base. But how much can you…
There are automation tools to assign scores to your Leads and prioritize them. But an automation tool can only assist you with the Lead Qualifying process. It is the responsibility of your Marketing and Sales team to decide the factors to score your Leads. Lead Scoring is an effective way marketers use to qualify their…
Lead Scoring is a widely followed technique that marketers use for Lead Prioritization. While the marketing and sales funnel gives you a direction, things like lead scoring can give you clarity on what to do next. It is a great way to prioritize leads and move them through your sales pipeline faster. How does it…
Sales is often described as a numbers game. If you want to sell anything, you need to capture the attention of prospective customers. And once they see you as a potential solution, they’ll start researching your brand or company. This means you’ll need to prioritize your time and resources to focus on the highest value…
Lead Generation has never been so easy with the rise of social media marketing and easy Lead capturing methods. It is true that you can generate more leads than ever. Businesses are getting excellent results with some of the best Lead capture strategies. But, since Lead conversion is your ultimate goal, you must also pay…
Importance of Sales Funnel for Your Business Shows You the Bigger Picture Helps Qualify Leads Quickly Helps Visualize Customer Journey Helps Create a Sales Pipeline Allows Micro Optimizations Sales funnels are often referred to as marketing automation or lead generation systems, but they’re more than just tools used by marketers. What is a Sales Funnel?…
Table of Contents: What is a Sales Qualified Lead? How to Identify Sales Qualified Leads? Lead Scoring Factors to Identify Sales Qualified Leads Optimize Your Lead Scoring Process Conclusion Most marketers struggle with their conversion rate because they don’t have clear goals or measurable benchmarks for success. The process can be confusing and time-consuming. They…
6 Stages of Sales Funnel that Boost Sales Performance Awareness Interest Evaluation Engagement Action Retention Every business with a successful sales team will have a clearly defined sales process. Traditionally businesses developed their sales process over several years with their selling experience. That is not the case anymore—or for the past century since the invention…
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