Your marketing strategy should align with your company goals. While ROI (return on investment) is important, you also want to reach new customers and convert them into paying clients. How do you measure success? You might already be using some metrics to track your SaaS performance. But if you want to take things to the…
How would you rate your SaaS Start-up growth? Is it growing fast enough or too slow? What challenges are preventing you from scaling your business further? Growth is a key indicator of success for any SaaS Start-up. The challenge is to get started and then scale at the same time. Though it sounds straightforward, it…
It’s important to understand why onboarding is such a vital step in the life cycle of your SaaS business. And once you grasp why onboarding is so essential, you’ll better understand the importance of automating the entire process. If you don’t onboard new users properly, they might not stick around long enough to actually convert….
You have a great product idea, but you are not sure how viable it is as a marketable SaaS Product. Nobody knows whether or not people will love your tool and are ready to pay for it. It could leave SaaS entrepreneur direction less in developing their product and SaaS Start-up. SaaS product validation can…
As a SaaS Founder, can you run a second SaaS Lifetime Deal campaign for your SaaS? What are the potential additional benefits or pitfalls of running a second SaaS LTD campaign? Or, if you must run a second SaaS LTD campaign, how should you do it? Here’s everything you, a SaaS Founder, need to know…
SaaS marketing refers to selling software as a product/service through subscription rather than purchase. Once subscribed, customers pay either per month or annually, depending on their service plan. The benefit of SaaS marketing is that your costs are lower since you don’t have to invest time and resources into marketing, sales, and distribution. Steps involved…
SaaS startups have become increasingly popular, but not all are successful. To build a thriving SaaS company, you need to solve a real problem, offer a great user experience, focus on customer success, build a strong team, and use data to drive decisions. Why Lifetime deals are important for your business? One of the best…
Software product development and Entrepreneurship are worlds apart. Yet, many SaaS Founders have excelled at building SaaS Tools and built successful companies around that product. Being a SaaS Founder, you took an idea and created an excellent SaaS Tool. Your SaaS product is unique; it solves a critical pain point for its users. Your SaaS…
The SaaS industry has increased in size by 500% over the past 7 years. New SaaS Start-up companies come up with amazing SaaS Tools every week. Some SaaS Start-up companies land right with their target audience and skyrocket their sales in a few quarters. Whereas, many other SaaS founders, especially the bootstrapped ones, are inventing,…
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