More than a developer, a SaaS entrepreneur needs to be a good marketer and a salesperson to stay competitive in the SaaS startup market today. Your SaaS business needs customers to generate revenue. And you need to invest in marketing and sales to bring customers and sustain your customer base. But how much can you…
There are automation tools to assign scores to your Leads and prioritize them. But an automation tool can only assist you with the Lead Qualifying process. It is the responsibility of your Marketing and Sales team to decide the factors to score your Leads. Lead Scoring is an effective way marketers use to qualify their…
Lead Scoring is a widely followed technique that marketers use for Lead Prioritization. While the marketing and sales funnel gives you a direction, things like lead scoring can give you clarity on what to do next. It is a great way to prioritize leads and move them through your sales pipeline faster. How does it…
Lead Generation has never been so easy with the rise of social media marketing and easy Lead capturing methods. It is true that you can generate more leads than ever. Businesses are getting excellent results with some of the best Lead capture strategies. But, since Lead conversion is your ultimate goal, you must also pay…
Importance of Sales Funnel for Your Business Shows You the Bigger Picture Helps Qualify Leads Quickly Helps Visualize Customer Journey Helps Create a Sales Pipeline Allows Micro Optimizations Sales funnels are often referred to as marketing automation or lead generation systems, but they’re more than just tools used by marketers. What is a Sales Funnel?…
Table of Contents 1. What is a Sales Funnel? The sales funnel is a visual representation of where customers come from (or what stage they’ve moved through) and how they move along a buying path. It helps marketers understand who they’re trying to reach, what motivates them to buy, and how to best direct marketing…
Every Lead goes through 6 different stages in a Sales Funnel. However, every Lead can be classified into two categories once they enter the sales funnel. Classify them depending on how likely they are to convert and become a paying customer. They are either Marketing Qualified Lead or Sales Qualified Lead. But what does it…
What is a Product Checklist? Product checklists are a vital part of any manufacturing process. Product checklist helps to organize the information about the product or service and its characteristics into a separate document. The main purpose of creating a checklist is to ensure that every important aspect of the product/service is covered. Product checklists…
Table of Contents: What is a Sales Qualified Lead? How to Identify Sales Qualified Leads? Lead Scoring Factors to Identify Sales Qualified Leads Optimize Your Lead Scoring Process Conclusion Most marketers struggle with their conversion rate because they don’t have clear goals or measurable benchmarks for success. The process can be confusing and time-consuming. They…
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