How to Win Customer Loyalty with Your Lifetime Deal Users?

There is a common misconception that Lifetime Deal customers will automatically become loyal customers.

Let’s be clear on one thing. 

Offering a Lifetime Deal for a low price is a step towards winning your customer loyalty. But, it does not guarantee you the customer loyalty that most SaaS startups expect. 

Many businesses believe that once a customer purchases their product or service through a Lifetime Deal, they will remain a loyal customer for life.

However, this is not the case usually, and treating these customers as such can be detrimental to building long-term customer loyalty.

The Importance of Lifetime Deal Customer Loyalty

Customer loyalty is incredibly important for businesses, as it can help them build a strong customer base and increase their revenue over the long term.

Loyal customers are more likely to continue purchasing thereby increasing your ARR. 

Your loyal Lifetime Deal customers are often willing to recommend the product to others, helping to spread brand awareness and grow the customer base even further.  

They are also more likely to provide feedback on how your product can be improved–something that most companies often struggle with. 

Your Lifetime Deal customers have a higher affinity to engage with you. And with the right series of actions you can build loyalty in them with much lesser friction than any other customers.   

But you must operate on one important principle if you’re building customer loyalty with your Lifetime Deal customers. 

Why Lifetime Deal Customers are Different?

Do not naturally assume that your Lifetime Deal customers will automatically become your loyal customers.

It just never works that way.

And SaaS founders should be wary of it. It is because such an assumption leads to complacency in customer service and engagement.

This can result in customers feeling neglected and undervalued. It could quickly lead to a decrease in loyalty or even negative word-of-mouth advertising.

It is because would you think just because one of your customers has paid you this month mean that they are gonna instantly become your loyal customer?

No, right? 

Your Lifetime Deal customers may be testing the waters with your product and may not necessarily commit to a long-term relationship with your brand. 

It is important to understand that customer loyalty is not guaranteed and that it is something that must be earned through ongoing engagement, support, and quality service.

Businesses must treat Lifetime Deal customers the same as regular customers and continue to invest in building relationships with them. This will ensure that these customers become loyal advocates for the brand, leading to increased customer retention and positive word-of-mouth advertising.

Building Customer Loyalty with Lifetime Deals

If you want to build customer loyalty with your lifetime deal customers, there are a few steps that can be taken.

Loyalty is a transaction with privileges. And there are no shortcuts to it.

It is essential to make sure that customers feel valued and appreciated. This can be done by responding quickly to customer queries and complaints, providing regular updates on product developments, offering personalized support, etc.

Provide Excellent Customer Service

Just because someone purchased a lifetime deal doesn’t mean they won’t need help along the way. Make sure to provide timely and helpful customer service to address any questions or concerns they may have. This can help build trust and loyalty over time.

You can leverage your knowledge base to minimize your customer support load. However, 

Solicit Feedback

Actively seek out feedback from your Lifetime Deal Customers to better understand their needs and expectations. Use this information to improve your product.

It will communicate the message that you are committed to ensuring customer success.

Foster a Sense of Community

Lifetime Deal customers are early adopters. And they are prime candidates to build your Brand community.

Create a community where your Lifetime Deal Customers can connect with your Brand, your customers, and one another.

This can be through a private Facebook group or a forum on your website. This sense of community can help them feel more connected to your brand and foster a deeper sense of loyalty.

Offer Exclusive Benefits

Consider offering exclusive benefits to your Lifetime Deal Customers, such as early access to new features or products, or special discounts on future purchases.

Give them recognition for becoming early adopters of your product.

This can help them feel valued and incentivize them to continue to use and promote your product or service.

Keep Communication Open

Keep them updated on any product developments or changes, and let them know that you are still there to support them.

You can use your Product Changelog as a way of passive communication to ensure that.

Don’t let your relationship with your Lifetime Deal Customers go cold.

By building strong relationships with your Lifetime Deal Customers, you can create a loyal customer base that will not only stick with your product or service but also promote it to others.

Remember, treating your Lifetime Deal Customers like any other customer and putting in the effort to build a strong relationship can lead to long-term success.

Capitalize on Lifetime Deal Customer Loyalty

Nurturing customer loyalty in your Lifetime Deal customers can lead to extended long-term growth.

Your Lifetime Deal customers have a higher affinity to become your brand advocates and affiliates.

It can help you increase your ARR in the long term without spending much on customer acquisition costs. 

Conclusion

Building customer loyalty with Lifetime Deals is essential for businesses that wish to retain customers and maximize their profits.

Put in your effort to grow your product, put more effort to help your customers out, and they will eventually become your loyal customers. With the right strategies in place, you can transform your Lifetime Deal customers into loyal advocates for your brand.

And they would want to be associating themselves with your brand and want to grow along with you.