There are automation tools to assign scores to your Leads and prioritize them. But an automation tool can only assist you with the Lead Qualifying process. It is the responsibility of your Marketing and Sales team to decide the factors to score your Leads. Lead Scoring is an effective way marketers use to qualify their…
Lead Scoring is a widely followed technique that marketers use for Lead Prioritization. While the marketing and sales funnel gives you a direction, things like lead scoring can give you clarity on what to do next. It is a great way to prioritize leads and move them through your sales pipeline faster. How does it…
Sales is often described as a numbers game. If you want to sell anything, you need to capture the attention of prospective customers. And once they see you as a potential solution, they’ll start researching your brand or company. This means you’ll need to prioritize your time and resources to focus on the highest value…
Lead Generation has never been so easy with the rise of social media marketing and easy Lead capturing methods. It is true that you can generate more leads than ever. Businesses are getting excellent results with some of the best Lead capture strategies. But, since Lead conversion is your ultimate goal, you must also pay…
Importance of Sales Funnel for Your Business Shows You the Bigger Picture Helps Qualify Leads Quickly Helps Visualize Customer Journey Helps Create a Sales Pipeline Allows Micro Optimizations Sales funnels are often referred to as marketing automation or lead generation systems, but they’re more than just tools used by marketers. What is a Sales Funnel?…
Every Lead goes through 6 different stages in a Sales Funnel. However, every Lead can be classified into two categories once they enter the sales funnel. Classify them depending on how likely they are to convert and become a paying customer. They are either Marketing Qualified Lead or Sales Qualified Lead. But what does it…
6 Stages of Sales Funnel that Boost Sales Performance Awareness Interest Evaluation Engagement Action Retention Every business with a successful sales team will have a clearly defined sales process. Traditionally businesses developed their sales process over several years with their selling experience. That is not the case anymore—or for the past century since the invention…
Importance of Email Marketing Automation Email List Segmentation Increased Email Engagement Convert Leads into Customers Increased Efficiency No digital marketer will look for any marketing channel over email marketing. It is one of the most efficient marketing channels with the highest ROI. Businesses often find email marketing becoming less efficient as they scale up and…
Marketing automation coordinates marketing campaigns and orchestrates timely content distribution over designated channels. Automation in marketing applies across multiple channels. 6 Areas for Effective Marketing Automation: Email Marketing Automation Lead Nurturing Automation PPC Automation Social Media Marketing Automation Lead Management Automation Web Chat Automation Marketing automation is also effective in upselling with recommendations on mobile…
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