There is a popular saying among the lifetime deal community of SaaS founders and marketers. Do it once, and do it right. If you are considering running a lifetime deal for your SaaS tool, do not overlook your campaign duration. Your deal campaign duration has a strategic value that can maximize the impact of your…
For SaaS startups looking to grow and expand quickly, launching a Lifetime Deal campaign offers many benefits. It allows you to penetrate new markets and customer segments, among other things. Given the incredible short-term benefits and the long-term growth potential that come with a Lifetime deal campaign, SaaS founders and marketers stumble upon one particular…
Lifetime deals have been around for several years, but they are still somewhat of a mystery to many SaaS Founders. It’s become a popular means of customer acquisition due to its low cost and the promise of perpetual customers. But beyond securing paying customers, how can you tap into the power of lifetime deal users…
SaaS marketing, also known as Software as a Service marketing, is the process of promoting and selling software products through the internet. It involves reaching out to potential customers and showcasing the benefits and features of the software, in order to convince them to subscribe or purchase. Video has become a powerful tool in the…
Businesses are spending 5x more money to acquire new customers than to retain the existing ones. Building customer loyalty and engaging customers are essential for the growth and success of any organization. Retaining customers can be a real challenge, especially if you rely on one-time purchases from new sales. Acquiring new customers is important, but…
Launching a new product plays an important role in the success of a business. It involves setting up the right objectives, outlining strategies for success, and finally executing your plan. But what’s the most effective way to achieve this goal? This 6-step guide will help you get the best possible results for your launch by…
When starting a new company or expanding your existing one, raising funds is often the key to success. Venture Capitalists (VCs) are investors who put their money into early stage companies to provide them with seed capital and support during the growth phase. They invest in promising businesses with high potential returns. Venture capitalists look…
Introduction Twitter has become the social media platform of choice for millions around the globe. The platform allows its users to share short messages called tweets. Users can send direct messages (DMs) to each other. These DMs are private and no one else can see them unless you choose to reveal them. Twitter is constantly…
Have you ever wondered why your leads are not converting, despite your efforts? You are reaching out to them, engaging with them and guiding them through the buying cycle – but it doesn’t seem to be making an impact. If that sounds familiar, then you need to take a look at lead nurturing tactics. Lead…
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