How to Write a Focused Sales Email That Quickly Converts?

Writing a sales email copy may feel like trying to solve a Rubik’s cube in the dark.

There are two reasons behind this.

1. Not enough clicks for your sales emails.

2. Even worse, unopened sales emails are buried in your prospect inboxes.

40% of consumers say they have at least 50 unopened emails in their inbox—a HubSpot stat.

It prompts one of the most common questions from Marketers and business owners.

Also Known more on 4 Powerful Lead Conversion Best Practices with Lead Magnets

Is Email Marketing Dead?

Email marketing was super-relevant and cheap more than a decade ago.

That was before Social Media Marketing and PPC ads became mainstream marketing channels.

And guess what?

Email marketing is still one of the highest ROI marketing channels.

On average, companies generate a $36 or higher ROI for every $1 spent on email marketing.

In light of that, there could be reasons why your email marketing isn’t as effective.

It may be the subject line—directly affecting your email-open rate. Or a weak Call-to-Action that affects your click-through rate.

For every unopened email, someone else is winning your prospect’s attention.

How to Write a Sales Email that Quickly Converts?

A persuasive email can sell anything. But a solid offer can sell anytime.

Offer something that your potential customers want every single time.

Your offer matters more than your email marketing content. It will anchor the idea that your emails or business are not something they want to miss.

Build everything else around this value offer.

Start with the subject line.

1. Nail the Subject Line

Write a short and attention-grabbing sales email subject line.

Your email will be among tens of emails in your prospect’s inbox.

Your sales email subject line is going head-to-head with the sales email subject line of the other businesses—most likely your competitors. Every click counts.

If you slack here, it will directly affect your email open rate.

The goal is to intrigue your reader. You can make the sale inside the email content.

Here are some email subject line examples:

  • [Name] recommended I get in touch.
  • Ideas for [User’s Interest].
  • Question about [recent trigger event].
  • Thoughts about [title of blog post].
  • (Controversial) [an unconventional opinion]

Notice how each of these subject lines gives a bit of context.

With just a glance, you’re in the middle of something. It is not easy to ignore by then.

You earn a well-deserved click to open the email.

2. Write A Powerful Opening Line

The opening line is a transition point.

Use it to invite the reader to your email copy.

While your opening line should be interesting, it does not need to impress your prospects.

Instead, it can simply build on your subject line to keep them engaged.

Write an opening line that keeps your prospect’s train of thought so you can guide them effortlessly.

Here are a few points to write an impactful opening line:

  • Choose simple words over fancy ones.
  • Avoid greetings clichés.
  • Do not start with anything different from the subject line.
  • Do not talk about your offer yet.
  • Keep perspective—continue from your subject line.

The key is to avoid a cold and disconnected first impression.

It should be between you and your prospect; that brings us to the next point.

3. Make It Personal

Right from the beginning, your sales email is a one-on-one conversation.

Express your personality in your email.

People would buy from new brands than from impersonal brands.

Crack a joke. Go for the funny wordplay that you find irresistible. Or drop a relevant pop culture reference.

Allow your reader to feel like they know the people behind the brand name.

It builds trust and makes them comfortable.

People are ready to buy from businesses they feel comfortable with. And they stay with them longer.

It is never just about one sale.

A personalized email can help you be the business your customer trusts.

4. Build Trust with A Story

“Stories. There’s nothing in the world more powerful than a good story.
Nothing can stop it.”

-Tyrion Lannister

Your reader will relate to a well-crafted story than a hundred research stats.

With stories, your reader can connect with you through their pain point.

Stories give them the clarity to identify the problem, be aware of its effects, and the benefits of solving that problem.

And when you present the solution with your offer, it’s a home run.

Tell a story in your sales email copy.

The story can be your personal experience with the problem you are solving.

It can be the success story of one of your customers. Or it can be a relatable fiction overcoming the pain points.
Paint a mental picture with a story.

Your story will sell it for you.

5. Clear Call-To-Action

You have sold the idea.

Your prospect wants to buy, subscribe—or do any other intended action.

The final link in the chain is a clear Call-to-Action.

Often, sales emails fall behind simply because they said more and not less.

At the same time, abruptly appearing call-to-action can be off-putting to your prospect.

Call-to-action like “Buy Now” or “Register Now” can instantly put you in a seller’s shoes in the reader’s mind.

Consider yourself a solutions provider or a guide while writing your call-to-action.

It is a good idea to make your call-to-action a part of your email conversation.

It will hit the right chord with your reader and entice them to click.

6. Add a Signature

Leave your readers with a good impression.

A rubber stamp-like signature can spoil the whole experience for your reader. Avoid using cliché email signatures at all costs.

Instead, a simple short signature wraps up the email neatly.

Add contact info. Signing with your contact number can take your brand closer to the reader.

Knowing they can reach you if needed can make them feel comfortable with your business.

[Contact Info.]

And most importantly, avoid attaching self-promoting images, videos, or testimonials. It could appear out of place.

If you feel necessary, you may add links to your social media profile.

Allow them to be in touch with you beyond this one sales email.

Final Word:

Email marketing is more powerful than ever for businesses today. And it is here to stay for a long time.

It helps companies build customer relationships, increase conversions, and drive revenue.

Use these six steps to increase your email marketing conversion rate.

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