Content marketing is one of the most prominent ways to generate leads today.
It allows you to reach, connect, and engage with your audience, that are essentially potential customers. They could become your customers with the right content marketing strategy and proper execution.
Table of Contents:
- Use Diverse Content Distribution Channels
- Use Keyword Research
- Listen to Your Audience Intent
- Produce High-Quality Content
Here are the 4-smart ways to get more leads than your competitors with content marketing.
1. Use Diverse Content Distribution Channels
A single content distribution channel may give you most of your leads.
But relying on one or a few content marketing channels exposes your marketing strategy to concentration risk.
You can bring stability to your content marketing strategy by marketing your content on multiple channels.
2. Use Keyword Research
Keyword research shows what people are searching for and how many are searching for it.
Doing proper keyword research to produce and market content allows you to speak to an audience who wants to listen. You are more likely to turn your audience into leads when you share content that people already search for.
Remember that keyword research is not just for Search Engine Marketing.
Your content should speak to humans if you intend to generate leads with content marketing.
3. Listen to Your Audience Intent
Not all keywords are made equal.
Keyword research is a simple process. However, at times, some queries are more sophisticated than others.
And if you are not paying attention, you may be reaching people who are not your target audience.
By understanding the search intent, your content will generate more qualified leads.
Also Known more on 4 Powerful Lead Conversion Best Practices with Lead Magnets
4. Produce High-Quality Content
High-quality content pulls the leads on any day over an average content piece.
It is evident when you and your competitor target the same audience.
Google introduced the E-A-T concepts in 2014 as a guideline to assess content quality.
E-A-T stands for Expertise, Authority, and Trustworthiness.
In 2018, it rejigged the entire content SERP ranking with the medic update focused on E-A-T.
For example, your audience and the search engines will prefer content straight from a medical doctor to a student blogger.
Even though E-A-T is not a ranking factor, paying attention to E-A-T will help your content marketing strategy in the long term.
It is a sure-fire way to generate more leads than your competitors with content marketing.
Content marketing is getting more competitive every passing day.
It gets challenging even more so because of the changing digital environment.
By being proactive, you can avoid unpleasant surprises. It also gives you an edge over your competitors.
Once you do that, you can streamline your marketing to focus more on increasing your lead conversion.