4 Smart Ways to Generate More Leads Than Your Competitors

Content marketing is one of the most prominent ways to generate leads today.

It allows you to reach, connect, and engage with your audience, that are essentially potential customers. They could become your customers with the right content marketing strategy and proper execution.

Table of Contents:

  1. Use Diverse Content Distribution Channels
  2. Use Keyword Research
  3. Listen to Your Audience Intent
  4. Produce High-Quality Content
  5. Conclusion

But how do you generate leads before your competitors snatch them?

Here are the 4-smart ways to get more leads than your competitors with content marketing.

1. Use Diverse Content Distribution Channels

A single content distribution channel may give you most of your leads.

But relying on one or a few content marketing channels exposes your marketing strategy to concentration risk.

The internet is dynamic; new platforms pull the interest of the masses now and then. Even a minor disruption in your preferred platform can be too costly to your business.

You can bring stability to your content marketing strategy by marketing your content on multiple channels.

2. Use Keyword Research

Keyword research shows what people are searching for and how many are searching for it.

Doing proper keyword research to produce and market content allows you to speak to an audience who wants to listen. You are more likely to turn your audience into leads when you share content that people already search for.

Remember that keyword research is not just for Search Engine Marketing.

Be it social media marketing, email marketing, or your own content distribution mobile app.

Your content should speak to humans if you intend to generate leads with content marketing.

3. Listen to Your Audience Intent

Not all keywords are made equal.

Keyword research is a simple process. However, at times, some queries are more sophisticated than others.

And if you are not paying attention, you may be reaching people who are not your target audience.

For example, say someone is searching with the keyword “apple price.” It may mean the price of apple the fruit, or the price of an Apple gadget, or the share price of Apple, the tech company.

By understanding the search intent, your content will generate more qualified leads.

Also Known more on 4 Powerful Lead Conversion Best Practices with Lead Magnets

4. Produce High-Quality Content

High-quality content pulls the leads on any day over an average content piece.

It is evident when you and your competitor target the same audience.

Google introduced the E-A-T concepts in 2014 as a guideline to assess content quality.

E-A-T stands for Expertise, Authority, and Trustworthiness.

In 2018, it rejigged the entire content SERP ranking with the medic update focused on E-A-T.

For example, your audience and the search engines will prefer content straight from a medical doctor to a student blogger.

Even though E-A-T is not a ranking factor, paying attention to E-A-T will help your content marketing strategy in the long term.

Also, your content will be more legitimate to your audience when you check these three factors.

It is a sure-fire way to generate more leads than your competitors with content marketing.


Content marketing is getting more competitive every passing day.

It gets challenging even more so because of the changing digital environment.

By being proactive, you can avoid unpleasant surprises. It also gives you an edge over your competitors.

Once you do that, you can streamline your marketing to focus more on increasing your lead conversion.

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