Steps to Re-engage with Your Cold Leads: Segment Your Lead List Initiate a Drip Campaign Trigger Action with Incentives Even the best lead nurturing campaigns cannot convert every single Lead. Over a period, you will have a handful of cold leads on your mailing list. So how can you re-engage your cold leads without affecting…
Benefits of Drip Marketing Makes Your Content Relevant Boosts Engagement & Brand Awareness Increase Brand Loyalty Whenever the sales decline or the transactions drop, every business contemplates one scary idea. Should you make offers that cut your margin to increase sales? It is a gutsy call that works sometimes. And when it doesn’t work, you…
Importance of Email Marketing Automation Email List Segmentation Increased Email Engagement Convert Leads into Customers Increased Efficiency No digital marketer will look for any marketing channel over email marketing. It is one of the most efficient marketing channels with the highest ROI. Businesses often find email marketing becoming less efficient as they scale up and…
You can classify lead generation into two broad categories: Inbound lead generation and Outbound lead generation. One of these two takes active effort from digital marketers—Lead Generation via Content Marketing practices. The inbound lead generation, though passive, can be optimized to generate more leads. Lead Capture Strategies to Convert Visitors into Leads Offering gated content,…
All the best email marketing campaigns will have three things in common. They go the extra mile, pay attention to minor details, and look for improvement at every turn. Here are 5 quick tips to make your email marketing successful, with a bonus tip. 5 Quick Tips for a Successful Email Marketing Campaign Avoid Talking…
Writing a sales email copy may feel like trying to solve a Rubik’s cube in the dark. There are two reasons behind this. 1. Not enough clicks for your sales emails. 2. Even worse, unopened sales emails are buried in your prospect inboxes. Table of Contents: Is Email Marketing Dead? How to Write a Sales…
So, your recent marketing campaign is a hit? Your landing page is piling up with visitors. Each visitor is a potential customer. Unfortunately, the surge in traffic is not converting into leads. You had their attention, and then it is gone. Your potential customers are leaving right before getting something viable. It is frustrating, right?…
All leads are equal, but some leads are more equal than others. Lead magnets, when done right, can pull hundreds of leads for you in a short time. But it does not tell them which lead you should prioritize and pursue first. In the hundreds of leads, some are ready to convert and only need…
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