Does Timing Your Social Media Posts Matter? Why?

A social media content calendar illustration

Jump Ahead

Have you ever looked at the social media handle of a business and wondered,

“Why don’t my social media posts garner such a reach?”

It is even more puzzling when your content is equally good, trendy, and visually appealing.

A social media content calendar illustration

Table of Contents:

What’s the secret to making your social media marketing more effective than now?

Do you feel like something is getting between you and the reach you deserve?

You may have to pay attention to the time to post on social media.

How to Schedule Your Social Media Posts?

If you have a social media calendar, cool. You already are on the right path.

If you don’t, you can create one quickly.

A simple Google search for a social media calendar template can get you started. You can plan your social media posts days, weeks, or months ahead.

Once you have that in place, schedule your social media posts for optimal reach.

Scheduling tools like FeedHive help you keep up with your social media calendar.

But a calendar only tells you the days to post.

Does timing your social media posts matter?

Advantages of Timing Social Media Posts:

Timing social media posts has one goal—to get maximum reach.

And with the right timing, you can also improve your social media engagement and increase social media followers organically.

Timing social media posts have shown to increase shares and initiate conversations.

Moreover, scheduling and timing social media posts gives you an edge over your competitors. You have a constant presence on social media without affecting your content creation work.

It will ultimately build trust in your target audience over the long term. And may even create a community centered around your brand.

1. Most Popular Time to Post on Facebook

47% of users access Facebook only using the mobile app.

They’re going to be frequent users. Posting at the right time, you can get the most reach on your Facebook posts.

Best time to post on Facebook: 9 a.m. to 12 p.m.

Timing your Facebook posts can get you maximum impressions since the site has the most traffic during this period.

2. How to Time Your Post on Instagram:

For most users, Instagram has become more than a social media platform.

With an Instagram Business Account, you can set up a shop and generate revenue right on Instagram.

Best time to post on Instagram: 11 a.m. to 3 p.m.

If you’re sharing shoppable posts on Instagram, you should aim to post them during this period.

Post times for maximum reach on different social media

3. Good Time to Post on Twitter:

“It’s what’s happening.”; and it’s happening on Twitter.

Twitter is real-time, and your tweets are buried under in no time. Unless you time it right.

Best time to post on Twitter: 9 a.m. to 2 p.m.

Scheduling your tweets for 9 a.m. or right after that time can get your posts the most reach.

Unlike the other social media platforms, Twitter can also get you good reach if you post on weekends.

4. What is the Best Time to Post on LinkedIn:

LinkedIn works beyond just marketing.

You can even use the platform to hire the right people for your business.

And you can build a brand and a quality community on LinkedIn by posting the right content at the right time.

Best time to post on LinkedIn: 9a.m. to 5p.m.

It is not an accident that the best time to post on LinkedIn is during working hours.

5. What is the Best Time to Post on YouTube:

The video blogging platform is quite different from the other social media platforms.

Unlike the other platforms, your new posts on YouTube take time to reach people other than your subscribers.

Best times to post on YouTube: 2 p.m. to 4 p.m. on weekdays, 10 a.m. to 11 a.m. on weekends.

If you target particular keywords in your YouTube posts, YouTube takes time to index your content.

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Bonus Ideas on Timing Social Media Posts:

Timing social media posts during these times can improve your reach. But there are other factors at play.

For example, your target audience may be from a different time zone than yours.

To optimize your post timing for more reach:

  • Try analyzing your past post performances.
  • A/B test your social media post timings.
  • Use an AI tool to determine the best time for your marketing strategy.

Social media post timing optimization ideas list with an animated illustration.
If you can be sure of one thing about your social media marketing, it is that you always have room for improvement.

The Bottom Line:

Availability of data to time social media posts can be helpful.

However, there is no one size fits all.

It may take a while to figure out what works for your business. With a bit patience and consistency, you get valuable insights.

With a data-backed social media marketing process, you can minimize trial and error. And start to see positive results in your social media marketing campaigns.

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